This site for Coca-Cola’s Powerade sports drink took an extreme angle.  The client wanted to build something that focused on “hard-core” athletes both amateur and professional.  Users could learn about Powerade products and get a unique look into the world of sports and fitness. For the project, we were able to sit face-to-face with some of the world’s elite including: Michael Vick, Bucky Lasek, Dustin Miller, Benji Weatherly, and Todd Richards.