This 360 degree 3D marketing and educational experience, was designed to help explain why Antron’s new Lumena DNA carpet fiber is like nothing else on the market. In it you’ll transition from 2D to 3D, then shrink down into the carpet where your guide, Spec will be there to greet you.

Best experienced in 3D on a VR headset, the story was also designed to work in mobile and other flat screen computers and devices.